Modulnova presents its new flagship store in Vienna, the first to open in Austria
Overlooking one of the main streets in the historic centre of Vienna, the new Modulnova flagship store aims to become a landmark not only for the city but also for the Austrian market.
Inside the elegant showroom, architects, interior designers and private customers will be able to fully immerse themselves in the Modulnova world thanks to a fascinating exhibition layout that covers a total area of 300 square metres and extends as a fluid succession of spaces that convey a specific idea of lifestyle.
The focal point is reserved for the kitchen, which is presented as four different Modulnova systems with a clearly distinct style. It starts with Blade Lab, with its iconic island proposed in warm shades of Emperador brown matt honed marble, with a Eucalyptus peninsula. The structure fits into a context designed in every detail. It includes Eucalyptus shelves and Bronze Dust tall units that help to define a space with a refined and embracing atmosphere. Also on display, we can find a Skill stoneware/Frame composition featuring a colour contrast between the Gold Brown stoneware of the island and the Milano walnut of the tall units. This space leads to a further context used as a wine cellar and features the Industrial system. This kitchen solution is complemented with the MH6 system in Milltech Iron and the Frame/Skill composition featuring elements in Grey Calm Lacquered.
The exhibition continues with a space dedicated to the Blade bathroom in Piasentina stone, the MH6 living area with elements in Piasentina Fiammata stoneware, Smoked Oak and Grey Calm Lacquered, as well as a solution for outdoors comprising an Unlimited bookcase in Iron and an island in Dark Depth stoneware and Graphite Raw stoneware.
The route ends with Modulnova Lab, an exhibition space dedicated to materials but also a place for design, where ideas take shape thanks to the guidance of highly qualified staff.
The interior project of the various spaces has been carefully planned in meticulous detail: the outcome is a refined set of evocative atmospheres, in which materials, shapes and colours reflect the sensitivity and personality set by the brand.
The new Modulnova flagship store by Franz-Josefs-Kai was created in partnership with Eskole and the Leiner Group, a benchmark for interior design in Austria. “This successful collaboration allows us to bring together the luxury of Made in Italy and the efficiency of the best professionals dedicated to design in a single space, which is achieved in the context of a creative city with a long history linked to art and architecture such as Vienna, a centre of great strategic importance for our brand,” points out Dario Presotto, President of Modulnova.
“The decision to open a single-brand store arose from the desire to meet the demands of a refined and demanding clientele such as the Viennese,” says Reinhold Güterbier, the CEO of Leiner, who also points out the growing interest of Austrian consumers in the kitchen, which is regarded more and more often as a privileged environment for expressing one's own style and philosophy of life. “With Modulnova, we have succeeded in bringing an Italian brand to Vienna that offers an innovative way of conceiving the kitchen. This is also made possible by the introduction of the customisation concept, thanks to a system that allows each space to be tailored to the customer,” Güterbier concludes.